08 December 2010

HOW TO TURN A BAD SITUATION INTO AN ADVERTISEMENT


People find a way to make money out of anything. 80-year old Formula One boss Bernie Ecclestone is featured in this new Hublot watch ad with the tagline – “see what people will do for a Hublot?” Last month Bernie was robbed $315,000 in jewelry in London and beat up by four people….so he came up with this concept. His watch was valued at £200,000. He was attacked by four muggers. I love that their tagline, "The Art of Fusion," appears right below his beaten mug, in red


-AL

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