17 June 2010

WORLD CUP BEER CONTROVERSY


Two of the alleged organisers behind the World Cup marketing stunt which cost ITV pundit Robbie Earle his job have been arrested. The two Dutch women were detained by the South African Police Service and face charges related to the ambush marketing campaign which saw 36 women wearing skimpy orange dresses attend the Holland versus Denmark game.

It is claimed the women, who used tickets provided by former footballer Earle, were at the match to promote a brand of Dutch beer in breach of Fifa guideline. Click here for the rest of the story.

-AL

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